Founder & Managing Principal

Niall Murray founded Rockabill in 2007 and leads the firm’s various business lines from strategy/direction, identifying opportunities, client relationships—and most importantly, identifying key people and relationships with which to grow our business.

Niall’s career in affordable housing has spanned decades and includes new construction, preservation and acquisitions. He has developed or assisted in the development of over 15,000 units primarily in New York City and State. Niall’s greatest achievement is to create businesses that are widely known and respected throughout the industry for their knowledge, integrity, and value creation, and that attract the highest quality people.

Niall is a reformed accountant and banker, and is currently a member of NYSAFAH’s executive committee and the boards of Hoboken Community Center and Flax Trust America. Niall is also the Founder of Conrock Construction.

Principal

Known for his dedication to results and exceptional customer service, Tim has been with Rockabill since its founding in 2007. He has an extensive financial background, along with a strong desire to connect with clients to deliver long-term financial success.

Tim is passionately committed to creating value and beneficial solutions for Rockabill’s clients. His experience with financial models and working with government agencies related to the affordable housing industry has allowed him to produce innovative solutions while maneuvering through the complexities of each transaction. When negotiating funding for development projects, Tim delves into the details for each project to ensure that he produces results that keep to the mission of the organization, strengthen its core, and also protect its assets in the future. He holds a Bachelor of Commerce Degree from University College Cork, Ireland.

Principal

P. Christopher (“Chris”) Dirr, JD has over 20-years of diverse experience on a national platform in economic development, real estate development and finance with specialties in affordable, workforce, and market rate multi-family housing. Chris has originated over 40 multi-family developments, representing over 3,250 units with a market capitalization value in excess $1B.

Chris has been at the forefront of such areas as HUD RAD Mixed Finance, Year 15 Preservation, Public Housing Revitalization, supportive housing development, and community development initiatives. He utilizes his extensive knowledge to envision innovative financing solutions, with attention to detail, integrity, and ability to execute client objectives.

Senior Vice President

Sean began working at Rockabill Consulting in 2017. Since joining Rockabill, Sean has worked with various not-for-profit organizations on numerous affordable housing transactions to help preserve existing affordable housing, as well as create new affordable housing.

Sean has gained extensive knowledge of affordable housing financing by working with both New York City Housing Preservation & Development and New York State Homes Community & Renewal and Housing Finance Agency across various programs including both 4% and 9% Low Income Housing Tax Credits, Supportive Housing, Year 15 Limited Partnership Exits, HUD Financing, and many others. Sean has directly been involved in loan closings that have created or preserved over 1,000 units of affordable housing. Sean is a graduate of the University of Scranton with a degree in Finance.

Senior Vice President

Patrick Pinkerton is engaged in all facets of deal structuring and execution for Rockabill’s expanding upstate New York portfolio, serving Rockabill’s wide client base to create more affordable housing options across New York State. Previously, Patrick served as Director for a non-profit affordable housing developer, responsible for the oversight of a portfolio of over 700 units of affordable housing. During his time as Director, the firm secured over $100 million dollars in State, Federal and local funds to create over 400 units of affordable and supportive housing in New York and Florida.

Patrick also has experience in the public sector serving as Deputy Director of Development Services for the Town of Irondequoit, overseeing the Town’s Planning, Zoning, and Building Departments. Patrick earned a Master of Public Administration degree from Cornell University.

Vice President

Nina Ricci is involved in all aspects of project development, leveraging nearly a decade of experience in affordable multi-family housing to serve Rockabill’s wide client base and create housing opportunities for New Yorkers across the state.

Nina began her career in affordable housing within the Multifamily New Construction Division of New York City’s Department of Housing Preservation and Development (HPD). Advancing to the role of Director of the Extremely Low and Low-Income Affordability (ELLA) Program, Nina closed or directly supervised over 30 transactions totaling nearly 9,000 units and providing over $1B in City capital subsidy. Her extensive experience leading development projects at HPD makes her an invaluable resource for Rockabill’s clients and partners. Nina holds a Bachelor of Arts in Sociology.

Vice President

Amy Holodak brings nearly a decade of experience in affordable housing development and asset management, focusing on preserving housing for historically underserved communities. Her career began in social work and family services, where she witnessed firsthand the impact of housing instability—an experience that inspired her transition into the housing sector.

Before joining Rockabill, Amy served as Program Director at Neighborhood Restore, overseeing Multifamily Housing programs. In that role, she managed a substantial portfolio of distressed housing clusters, supervised property management teams, and managed insurance and compliance requirements. She led complex preservation efforts and has been instrumental in preserving nearly 3,000 units of affordable housing across New York City.

Amy graduated Summa Cum Laude with a Master of Science in Urban Policy & Leadership from Hunter College.

Project Manager

Before joining Rockabill, Jennifer spent many years working in the finance and nonprofit sectors, gaining valuable experience that informs her approach to project management and community development. She manages a diverse portfolio of new construction and preservation projects across New York State, as well as oversees asset management functions for Rockabill-owned properties.

She has led large-scale tenant relocations and tenant-in-place renovation projects, demonstrating a deep understanding of housing insecurity and a commitment to keeping projects on schedule while prioritizing tenant well-being. Her expertise in federal and state programs to provide assistance for at risk populations exemplifies her dedication to providing safety and stability to all residents throughout New York State.

Jennifer is also an active member of her community, having served on numerous local boards and volunteered extensively for nonprofit organizations. She holds a degree in Mathematics from Rutgers University.

Office Manager/Executive Assistant

Erin Bailey is the Office Manager and Executive Assistant at Rockabill Consulting & Development, where she oversees day-to-day office operations and provides essential administrative support for a range of new construction and preservation projects across New York and New Jersey.

With a background in residential real estate and data analysis, Erin brings a strategic and detail-oriented approach to her role. She ensures seamless workflow by managing schedules, coordinating communications, and streamlining internal processes. Her ability to analyze data and optimize operations enhances the efficiency of Rockabill’s mission-driven projects.

Erin holds a bachelor’s degree in Cognitive Neuroscience from the University of Pennsylvania, which strengthens her analytical skills and problem-solving approach. At Rockabill, she plays a key role in maintaining an organized and efficient office environment while supporting the firm’s efforts to create and preserve affordable housing.